Engineering, business leadership & governance.

SolimacAI | Middle East & Africa | 2024–Present

• Advise organisations on AI development, adoption and transformation, connecting technology with practical business and organisational needs to support productivity, decision-making and operational efficiency.
• Develop AI systems for legal and compliance support, including research, document analysis, policy review, compliance processes and decision support.
• Develop financial AI systems supporting financial analysis, reporting, forecasting, data interpretation and management decision-making.
• Develop human resources (HR) AI systems supporting recruitment, employee development, performance evaluation, organisational analysis and HR workflows.
• Develop marketing AI systems supporting market research, strategy, positioning, audience analysis, campaign planning and customer engagement.
• Develop AI-powered customer relationship management (CRM) systems supporting lead management, sales pipelines, customer communication, service management, customer insights and personalised engagement.
• Provide media strategy and communications, and develop AI-powered media generation and content workflows covering written, visual, audio and video content.
• Support digital and business transformation, organisational restructuring and design, process improvement and performance evaluation.
• Deliver consulting, executive advisory and training engagements across the Middle East and Africa.

Nokia, Egypt | 2018–2024

• Lead business development activities for targeted solutions across the Middle East and Africa.
• Develop technical, commercial and profit & loss strategies for relevant solutions across the region.
• Drive sales activities and support achievement of regional sales targets.
• Work closely with Key Account Managers to align customer requirements with the appropriate technical and commercial strategy.
• Coordinate and oversee bid and RFP processes, ensuring strong technical and commercial proposals.
• Engage with senior customer executives and CxOs on technology, market trends and business growth opportunities.
• Conduct industry, market, demographic and sales research and translate findings into insights supporting sales and marketing strategies.

Alcatel-Lucent / Nokia, KSA | 2013–2018

• Manage enterprise accounts and drive sales targets through channel partners.
• Coordinate internal company resources to support account objectives and customer success.
• Build and maintain relationships with key customer stakeholders.
• Support customers in developing strategies and identifying appropriate solutions.
• Implement go-to-market strategies for the enterprise segment.
• Identify and select suitable channel partners for customer engagements.

Alcatel-Lucent, KSA | 2010–2013

• Oversaw business development activities across telecommunications carriers, industry verticals, enterprises and services throughout Saudi Arabia.
• Developed new revenue opportunities with an emphasis on high-value and profitable business.
• Supported customers in developing short- and long-term business and technology strategies.
• Provided strategic marketing support for major customer projects.
• Used customer and market insights to contribute to company strategy.
• Planned and executed targeted demand-generation campaigns and customer events.
• Developed customer messaging and value propositions.
• Supported field sales teams with relevant knowledge, positioning and sales tools.
• Worked with customer marketing teams on joint marketing activities and campaigns.
• Maintained extensive engagement with senior customer stakeholders.

Alcatel-Lucent | 2008–2010

• Managed customer relationships and engaged senior customer stakeholders across the Middle East and Africa.
• Conducted technical business development through presentations, workshops and technology updates.
• Presented end-to-end network evolution and growth strategies to CxO-level customers.
• Developed technical solutions and strategies for customer transformation and evolution programmes.
• Supported complex presales opportunities by developing end-to-end solution architectures.
• Collaborated with technical and marketing specialists to develop competitive solutions.
• Identified new opportunities for customer business growth.
• Developed and presented customer growth plans.

Alcatel-Lucent | 2005–2008

• Acted as a primary customer interface during bid and presales activities.
• Supported development of bid strategy and communicated customer objectives to internal teams.
• Presented and positioned Alcatel-Lucent solutions to customers.
• Maintained knowledge of customer businesses, requirements and competitive environments.
• Managed solution pricing, including equipment and services.
• Supported internal and external communication and commercial negotiations.
• Coordinated with project teams to monitor project and proposal status.
• Gathered customer requirements and provided input into product evolution.
• Prepared technical responses and solution scopes for RFIs, RFQs and RFPs.
• Managed technical aspects of offers, including solution dimensioning and compliance.
• Ensured alignment with company processes and quality standards.
• Led the overall bid process across multiple internal and external stakeholders.

Fujitsu, Egypt | 2004–2005

• Designed, validated and documented network and IT systems.
• Supported operations teams in network architecture and configuration.
• Provided technical guidance during offer preparation and customer negotiations.